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Approval processes in different countries probably also has something to do with it. When looking at the launch I noticed that some of the features where already known, or at least speculated on, but others weren't. Hence, Amazon had been able to keep certain things in-house without leakage. If they were to launch globally a lot more information would be flowing around out there and it would probably be a futile effort trying to keep things secret. Apple doesn't launch their products globally, but they do launch it in more countries simultaneously than Amazon. Look at other major players like Samsung, Sony and HTC, they also launch gradually.
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