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I agree with both Spindlegirl and EowynCarter.
It is percieved value.
If something is a treat I tend to pay more, but if I pay more than I want to spend I enjoy it less.
I enjoy a coffee out if it is with a friend, my roommates spend $10-$20 a day on Starbucks coffee (more than $300 a month) and drink it on the bus etc. Each to his own.
Helen
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