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Originally Posted by l_macd
For those complaining that the basic Kindle hasn't been upgraded, all Amazon have done is advertise that it's their base entry Kindle with some software improvements over the older version. Yes they've been sneaky by not making it clear those software improvements were already available in a firmware update for the original base entry Kindle, and by giving it a new colour to make people think it's new.
However, at least they didn't give it a different model number, move some buttons around, add some software improvements and sell it is a brand new model - isn't that after all what Sony have done with the PRS-T2?
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Historically Amazon has sold the K1, K2, K3, and K4 by officially naming them the "Kindle" during the year they were the current models. Each new "Kindle" was different from the subsequent one, though it shared the same name. Your logic kind of falls apart when we see how each new device officially named "Kindle" was different and better than the preceding one. Therefore the expectation from consumers will be that this new "Kindle" is truly improved over the current "Kindle." This new "Kindle" is slightly different ( in color only) but has no improvement over the current "Kindle" and so the expectation from consumers will be false due to slick marketing.