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One of my local bookshops will do this, they'll get in a hardcover, and rent a copy to those who don't want to buy, but would like to be able to read before the paperback comes out or before the library gets it.
I took advantage once, cost me $4 for the rental and well worth it.
Usually though, I am patient enough to wait until the library gets it.
Anyway, I definitely think that a book rental market might be out there.
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