Quote:
Originally Posted by BobVA
3. If they are "selling razors", then pushing full price upgrades by offering compelling features is a good idea. If they are "selling blades", then keeping the old razors working is a good idea. Frankly I'm not sure what end of the market they are looking at.
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They've said a few times that they're selling books to support the Reader, not the other way round, which would translate to they're selling razors.
Of course it's the marketing folks who've done the saying, so salt to taste. For myself, I'm inclined to believe that's really what they're doing. Their actions have agreed with the words pretty well.
