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Old 09-07-2012, 09:20 AM   #30
Graham
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Posts: 2,742
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Join Date: Feb 2008
Location: North Yorkshire, UK
Device: Kobo H20, Pixel 2, Samsung Chromebook Plus
Quote:
Originally Posted by david_e View Post
How do you tell your potential customer what you can offer them when that customer doesn't even know you exist?
Advertise through other channels? Like just about any other product?

The cost of the devices is dropping dramatically; even if DRM doesn't go away manufacturers will still be concerned about losing customers.

Plus, a lot of reading of Kindle, Kobo, and of course ePub is done on multifunction devices, with the other formats also available. And Apple shouldn't be included in this argument anyway as their format can only currently be read on devices that are also capable of reading the others.

Graham
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