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@tubemonkey: I like them too. I paid full price for my kindle keyboard 3G with no SO's, but after seeing some of the offers, I opted (from the "Manage My Kindle" page) to have them added to mine, just to access them. I didn't get any rebate or anything for it, but the offers themselves have been more than worth it.
They're so non-obtrusive, I have to go to the menu and check for the latest offers, or I'd overlook most of them.
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