It may be that the size of the device has something to do with it. My little Sony screen is not any the better for drop caps, IMO. On a bigger screen, I could be persuaded otherwise.
As for not caring, I care about the books I produce. I usually work from bad OCRed copies and kill thousands of errors plus bad coding. By the time I get that right I am out of energy and enthusiasm to worry about drop carps or other niceties. But I mostly do non-fiction, which doesn't benefit quite so much, nor is it commercial either.