I'd go with Kindle because B&N just isn't up to snuff on customer service.
I bought 2 Nook Glows. On one, bought from B&N.com, the screen spontaneously cracked in half as my daughter was reading it 2 days after she got it (I was sitting 3 feet away when it happened. She didn't drop it or manhandle it in any way. She was reading, there was a pop and there was a big crack running diagonally across the screen). The other one (bought from Books-a-million) developed a pinhole that was unnoticeable when the light was off, but produced a blindingly bright spot on the screen when it was on. Sat on hold for 20 minutes to get an RMA, waited 2 weeks and got both sent back unrepaired with them saying we had to have caused the failure on the cracked one and that the other one had to be returned to the original retailer. BAM then told us we had to send it to B&N for warranty service as it beyond their 30 day return period and they don't handle warranty returns. B&N's response to that was basically "You're SOL because it's not our problem". I could probably get it taken care of by making enough noise but it's just not worth the headache.
By contrast, when my wife's Kindle died after 4 months because she left it sitting on her dashboard when it was 106F, it took me a few clicks on a webpage to get an RMA and an address label, droped the Kindle in a box, and had a new Kindle in hand within a week.
As far as PDFs though, no eInk reader I've tried does them very well. You're better off with a tablet style reader like the Fire or Nexus 7 if you do a lot of PDF reading.
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