Quote:
Originally Posted by NatCh
Except perhaps Sony, who would have to eat the costs of such a deal (at a time when they're already eating lots of costs)  They're in the business of making money, and business ain't all that good for them lately. If they had to eat that kind of cost for the PRS line, they'd probably just drop it entirely. I doubt the Reader team would have much say in the matter either. That's not something I want to see happen, myself.  |
Cassidy and Nat -
I like the idea of a trade-in. Sony doesn't have to offer it at a killer price but it could help customer perception. I'm not asking them to lose money. They need to weigh it against loss of book revenue down the road.
Also, this would be similar to what they do in the printer industry. Everyone wants to keep the consumable revenue stream coming, so they offer trade-ins so the customer doesn't switch to a competitor's printer (and subsequent competitor's consumables).
There may be a new Kindle coming out in the Fall so we will see how much current Kindle owners are killed (including me).
I think the other part of my frustration is that I had Rocket eBook, too. That is not Sony's fault, but this e-book business is a bit painful until it grows up. Maybe I just have to accept that.
Betty