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Interestingly, E Ink Corp seemed to have been thinking along those lines later in the full-length video, which is over 30 minutes.
I like the idea of an e-ink screen that attaches to the phone as part of the cover. The newest version of e-ink, which looks like a laminated business card, is cardboard-thin anyway, so why not design it into a case you can activate through the micro-USB port or some other means? Make them for the most popular phones, which will probably be iterations of the Galaxy S and iClaudiusPhone.
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