Thread: iOS: winning the US, losing the world
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Old 09-04-2012, 04:09 PM   #22
afv011
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Quote:
Originally Posted by ilovejedd View Post
As mentioned earlier, the true device cost in the USA is hidden behind massive monthly fees. The iPhone 4S costs $200 with subsidy, similar to Android flagships.

Back when the subsidy model wasn't in place, Apple had to quickly drop the price of the iPhone 4GB and 8GB by $100 (from $499 and $599 down to $399 and $499 respectively). Really, the subsidy model sucks. Not only do device prices get artificially inflated, so do monthly plans. Get rid of the subsidy model and market share for the iPhone in the US will probably drop big time.
It's a choice. I never bought a subsidized phone because I don't want to take a mortgage to pay for my phone plan.
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