Quote:
Originally Posted by HarryT
It's really not hard to remember. None of the personal pronouns (my, his, her, its, ours, yours, theirs) have apostrophes. If you're not tempted to put an apostrophe in "his", there's really no reason why you should be tempted by "its"  . |
I think a lot of people think:
"The book's mission...." has an apostrophe, so replace "The book" with "It" and just add the apostrophe s....
Personally, to avoid that, suggest remembering the other side: If you're not trying to say "It is" then don't use the contraction "it's".
If you catch my drift, as they say.