Quote:
Originally Posted by DarkScribe
You might not believe it but the retail companies who are selling them do as they are who are claiming that the market has peaked. For three years they were one of the most popular Christmas presents, then last year they dropped back slightly.
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Which retail companies? Your view seems slightly parochial. As I said, this may be true for Australia but in continental Europe e-books and e-readers are still in a rather early stage - and these markets are considerably bigger than Australia's. A company that sells its products across the globe can compensate for a saturated market by increasing its sales to other markets. However, in many markets there is the danger that e-books are going to be associated with tablets and smartphones if e-ink cannot establish itself there. I believe you are kidding yourself if you believe that the more casual readers will not want to read on a tablet. Larger smartphones like Samsung's Galaxy SIII and its Note are probably also quite competent readers.