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That's very nice of them, but it still doesn't make a whole lot of sense to me. For one, it doesn't make "menus shorter and easier to navigate", *and* it doesn't make for conformity. On the Kindle Touch the menu to switch wireless on/off is currently available in the first level menu, not on the second level menu as it is on the K4. Ditto for the K3 (but I guess that's no longer in development).
Maybe collecting marketing data is the real motivation behind it. But my guess is they just haven't thought it through very well.
Like the texts for *all* their menu options, by the way. Every option says "turn on", which sounds like an instruction to the user and seems to imply that this option is currently turned off, when the option is turned on already. (And vice versa for turn off.) You get used to it soon enough, but its interface madness if you ask me.
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