Quote:
Originally Posted by James_Wilde
"It's mission: to boldly go where no-one has gone before."
Style guides are written for non-fiction and for people for whom form is more important than content.
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Knowing the difference between "its" and "it's" should be important to everybody. Writing "it's" (an abbreviation for "it is", or "it has") when you mean "its" ("belonging to it") is just plain ignorance.