Quote:
Originally Posted by BearMountainBooks
Readers don't blame the publishers--it's the author's name staring them in the face. Sure, readers here know the drill and who does what, but the average reader doesn't even NOTICE publishing imprints. They don't care. They are just after a story and if that fails them, they generally write the author. In the internet age, more readers are more aware, but talk to five patrons at the library about publishing and you'll get blank stares. Ask who their favorite authors are? They can name them. Most don't *have* favorite publishers.
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But the editor can loose his job. The publisher can loose money. And so on.
Also I talked about who is accountable in the sense of who to blame when you have all information. Not uninformed opinions about it.