I too have Prime which expires next month. I love it. I am Vegan so I get my coconut water, shampoo for blondes, freeze dried raspberries and Mighty Maple peanut butter all through the year and it is cheaper from Amazon than the stores here. I was going to renew but I might wait to see if they truly are going to offer the Fire with Prime. Even if they don't I probably will renew with the holidays and 8 family birthdays in Nov and Dec. I love coming home and seeing a package at my door. The bonus of a free Kindle .....sweet.