A lot of people seem to be focusing on the front-lit aspect, but it is the "PaperWhite" part that I find really interesting. If Amazon releases something that dramatically improves contrast, that would be really exciting. I'd love to see eInk with a contrast ratio closer to the whiteness of a piece of paper from the page of a book instead of the dull gray of a newspaper page. Of coarse, it is probably just a front light, but I can hope.
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