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It comes down to this for me: if you expect to be paid like a professional, put out a professional quality product.
How you get there is your own business. If you can/need to pay someone a bunch of money, do it. If you have trusted friends with a good eye for detail who will do it out of the goodness of their hearts, fine. If you are the rare individual who can do it all (write, revise, proof, copyedit, convert, format, et. al.), more power to you.
What counts are the results. And, sorry, as a consumer with $$ in my pocket, I find that spelling errors, typos, and gross grammar errors (its/it's, your/you're, there/their/they're) are signs of sloppiness and lack of attention to detail that I do not expect from a professional.
Some of the more, shall we say, picky areas of grammar---that usually deal with colloquial versus formal usage---I can let go when they make sense in context. I'm not going to fault Capt. Kirk for saying, "To boldly go ..." Split that infinitive all you want Captain! But if he says, "tell the landing party their beaming dawn to the palnet and search for you're mother," I will certainly, and I think rightfully, have an issue with the professionalism of the publication. I don't care how cracking good the plotline is after repeated mistakes like that.
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