Perhaps John Locke has inadvertantly done a small service to many naive people who base their book buying decisions solely on the number of positive reviews. I can understand that people being outraged as we may all have been sucked in by false or over advertising at some point.
Not justifying the behavior although I don't see it as much worse than most forms of mass advertising such as toy and candy ads aimed at small children or big companies being allowed to buy shelf space etc. in stores or provide free pop refrigerators to restaurants with the provision that only their brand is stocked.
Helen
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