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There are two things that are essential to any form of success. An editor, and a good cover design. Even with eBooks, it is the cover that first draws our attention. With so many wannabe critics being unable to do little more than hunt for and pounce upon grammatical or spelling errors, a badly presented book is going to be greeted with a series of one star reviews regardless of its content with regard to plot, characterisation and pace. If one cannot afford an editor, at least find a well educated proof reader. An experienced editor will check for many factors other than grammar and layout; a good proof reader will at least take the wind out of many of the one star grammar vigilantes' sails.
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