I support their right to hang onto their IP and avoid a frivolous witch-hunt-esque litagation scheme like the recording and motion picture industries.
What I do object to is the price tag they're slapping on this. The Stones cd is $15 while the opportunity to listen to it on your cellphone is $40? That doesn't make much sense. Why would I even want to listen or watch it on my phone.
There's something inherently cool about this technology, but not at that price tag.