Price matters to me. While I love reading on my Kobo, and I really like the reduced physical space, I would find it annoying to pay more for an ebook then a physical book. While I realize that a lot of the costs of producing a book have nothing to do with the actual printing and management of the physical object, all of that stuff is still *part* of the cost.
Thankfully, things may be improving on that front. I've noticed some Random House ebooks (Agency model) being priced 20% lower then the Mass Market Paperbound edition. That's acceptable to me. It's still a little annoying, as a decent sale can beat that price (Chapters here in Canada usually puts on a "Buy 3 get the 4th free" sale a few times a year, which = 25% off.)
It would be nice if Penguin would follow Random House's example. No way am I paying $1 more for a Dresden Files novel in e-pub then paper...
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