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I do notice that there is a large number of SciFi readers here. I tend to assume that us geeky types are more attracted to tech. I wouldn't be surprised if we're just more open to reading on a device than the general reading public. Still, I think the rest of them will come around when the devices are more common. Once screens are better and cheaper and things like textbooks and periodicals are more readily available in electronic form than not, we'll have more people used to reading on a device rather than paper. Until that point, geeks aren't a bad market to go after. I don't know what percentage of the reading market reads SciFi but IME they buy a lot more books per person. NYT Best Sellers certainly have wide appeal but most of the folks I know that read a book per week or more are "genre fiction" readers: SciFi, Fantasy, Romance. Until reading devices are super cheap or the screens on multifunction devices are better for reading, ebooks are mostly going to appeal to people who buy A LOT of books.
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