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Yes, I understand market price and all that, I just don't understand why some get so emotional about ebooks costing more than they want to pay. Logically, if you look at it from the author's point of view, the vast majority of authors don't actually make a living writing. Most have a day job and write on the side. The rule of thumb that I have seen is the author gets 10% from the sale of a book. Hard figures from specific authors are hard to find, from what I've read, if you manage to sale more than 10,000, you are considered successful. So basically, if you take the price of the ebook, and multiply it by 1000, and that's how much a successful author makes on it. Think about it.
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