Quote:
Originally Posted by jbcohen
How much extra would you be willing to pay for the front light? I might pay $10 additional for that, don't think its really worth more than that. I am rather eager to see the new kindle pricing announcement for 2012 XMas season.
|
Nothing. I don't think they would have any luck by increasing the price. If they did, they would really need to keep selling the earlier versions and I would think they will replace the earlier versions with the new one ie the new version of the Touch 3G has an extra feature. If they did decide to increase the price they would have one of two scenarios. First, continue to sell the existing models plus the front lit one. Are we only going to see one model with front light or a few. The more models they introduce front lit displays to, they more of a range they have to manage and support or in other words a bigger and bigger headache. Currently, Amazon has 6 models in the market. If they add a front light model, that would be 7 models to manage. If they do a front lit version of each of them except the Fire which doesn't need it, that would be 11 products which is mind boggling when you think of the manufacturing, marketing, logistics, packaging, support etc. The other option is for them to drop the old versions, add front lit versions but charge more for it. B&N currently charge $99 for the simple Touch and $139 for the Touch Glow compared to Amazon charging $139 for the Touch and $189 for the Touch 3G. Obviously, there are other ereaders on the market to compare with And Amazon's marketing department is probably busy comparing against all of them but for the purposes of this discussion, humor me, please. Now yes, we are not comparing apples with apples here but the basic Amazon Touch is the same price as the B&N Glow and the features for
most customers are pretty much the same other than the added glow feature. Once Amazon comes out with a Glow Touch, will there be something that says to customers "buy ours, not theirs"?
So, my $0.02 on the price is that they would immediately or gradually drop the non front lit versions and replace them with front lit versions and the price would remain where they are. The price for the non front light versions would drop as they get rid of old stock.