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You know, I really hadn't thought of it this way, but this may be the format that breaks eInk ereaders into the mainstream: A subscription formula similar to cell phones.
Either a newspaper, magazine or "book of the month club" offers a free (or greatly reduced) ereader with a paid subscription. If the customer is allowed to use the device for more than just the subscribed service, this could really break the log jam.
... and of course the mandatory ads.
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