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You're thinking like blinkered consumers.
No one wants Flash, everyone wished that they did not need it. Yet now they cry that it is going away? Sure it may be premature, but how else will you make people shift than without some force (Hello XP). In short, the transition is worth it in the long run, people have had ages to shift away from the platform, only bad sites _require_ Flash (X video streaming service is dumb, sorry.).
Flash is known for security issues, constant patching, annoying bugs, hardware issues - Do you really think that saying 'They should just fix everything' is realistic? will you be the same person that cries when they start to break backwards compatibility? Who is spending the time and money fixing it?
Many use(r)s of Flash also are in no way related to Adobe getting any income. If they are supplying a runtime environment they want to make money off people using the tools for it. At the moment there is a complete loss of HTML5 based tools to do what Flash was doing, Adobe have been working on tools to 'replace' Flash functionality - now that they've made their own market to sell to... who wins?
Financially: Adobe, developers, publishers. Platform-wise: everyone with modern software.
A harsh step, sure - but in the long run, a good step to take for everyone, public and company alike.
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