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I doubt that tablets increase the chance of a non-reader reading. I have friends with smartphones and tablets and the non-readers are still non-readers. The readers might squeeze in a few more titles in what used to be free time, but the real readers always had a book in their pack anyway. As much as I show my non-reading friends books I'm reading in subject matters they care about on my e-reader or in paper form or on my iTouch it doesn't get them to read. It just doesn't.
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