Quote:
Originally Posted by Requiem
I know she did it late, but it still caused some people that had already owned the books to re-buy them in a new format, just to have them portable. I am not convinced that it still isn't a marketing ploy, just like Pottermore is. (I also don't think it is necessarily "her" doing it, more likely it is the publishing company/agents/others who earn from the Potter universe driving it)
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All the reports are that Rowling is behind Pottermore.
Its mission is her mission.
And that mission is to provide a centralized alternative to the fan-based web sites. Its a matter of quaity control as well as IP control; new readers that go looking for Potter content will be more likely to go first to Pottermore and if they get their Potter "fix" there, they may not feel the need to go elsewhere.
Control, methinks; money for her and her corporate associates are secondary. She's made it clear she's managing Potter for the long term, not for the quick buck.