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Originally Posted by Requiem
I had read this in the magazine and was interested in it as it relates to the current issues with publishing. The last part of this reminded me of J.K. Rowling with the Potter series going eBook. Though I wouldn't think she would see herself as a "literary type", it does beg the question whether it was for prestige or a marketing ploy?
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Neither.
She is very protective of the Potter project and believes she has to control it as much as possible. And doing the Potter ebooks is a way to drive traffic to Pottermore--where she can build a monitored community--as well as offer an alternative to pirate editions. A bit late, the latter, but better late than never.