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Originally Posted by Catlady
Intersting choice of words there: any businesswoman. Is that what this is about, making money from writing? I thought we were talking about honing one's craft, improving as a writer, telling a good story. But if it's about marketing, yeah, as I said already, self-publishing is indeed mostly about marketing.
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You can be a good businesswomen and still have goals of those other things. It makes VERY good business sense to hone your craft whether you make widgets or write books. The better story told, the better chance of success.
Marketing is another PART of a business plan and should be considered by trad writers or self-published. I went to a talk by a traditionally published author who was fairly successful sales-wise. But her advice was not to follow her path which was to spend twice as much on marketing as her book brought in. She hired publicists, traveled, signed, gave talks, etc. But she misjudged how much it would help sales. She advised a lot smaller marketing plan.
Some of it, again, depends on the goal of the writer. There is NOTHING wrong with with one of those goals being to make money. And honing ones craft is a very basic first step.