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From what I've been reading, more and more the trad publishers are requiring mid-list authors to do their own marketing.
All that being rejected by a trad publisher means is that "we don't think we can sell this." it could mean that it's great writing, but doesn't fit neatly into marketing genre categories. It could mean that it's too cutting-edge. it could mean that the trad publisher thinks that the market for sparkly vampires will be past by the time the book actually sees print and distribution. Being rejected has nothing to do with writing quality, unless you get one of those (increasingly rare) rejection letters that's full of suggestions for how your next book could be better.
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