HarperCollins Publishers in Australia and
Legion Interactive have teamed up to launch the
MobileReader service, sending chapter samples of new books to customers' mobile phones.
MobileReader allows booklovers to read chapter samplers of the latest new release books on their mobile phone simply by logging onto the MobileReader website. Once you've signed up for MobileReader, you'll receive our new release pack each month.
You'll also receive our genre pack, depending on the genres you selected when you signed up. We'll let you know what the genre pack is each month, and if you didn't select that genre when you joined, you'll have the option of sending an SMS to request the genre pack anyway. You'll also have the option to unsubscribe from the service.
Excerpts from new releases by authors Dean Koontz, Paulo Coelho, and Janine Allis will be among the first sent to subscribers of the service. This won't be the first time HarperCollins have used mobile phones to reach customers. In August, HarperCollins Children's Books UK launched the
Meg Cabot Mobile Club where fans can get messages from the author, news, polls, and special offers sent directly to their phones.
Instead of fighting mobile technology, HarperCollins appears to be embracing it in unique and novel ways to promote their books.
Let the comments on the name begin!
MobileReader?
[via
textually.org and
MocoNews]