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Apple usability - It really is a feature of the phone just jow damn intuitive it is to use, strangers have a go and can just use it! you cant say the same for a blackberry or a viewty.
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I am one of the unlucky few who have *not* found Apple products to be intuitive. I've played with Mac computers, many times throughout the years and they just confuse me. I can't get anything done.
I finally purchased an iPod last year and had to take a class at the Apple store because I couldn't figure some basic things out. I recently purchased an iPod for Dummies book because I still find out how to do things by accident and wanted to know what else I've been missing. If I can find another Rio Carbon at a good price, I'm going back.
Maybe, if I'd never worked with DOS or Windows it wouldn't be so hard for me. It's like learning a new language.