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Authors are allowed to set as little time as 12 hours on their freebies, although most do a full day (which runs midnight-midnight in Seattle, which is on Pacific, US time). Many want the bump in rankings from a free day, but really don't want to give books away, so often do a single day (then again, the Christian book publishers have figured out that for bigger publishers, a single day at a time is apparently more effective -- of course, we look for the bigger publishers a bit harder vs. the flood of self-published titles).
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