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Originally Posted by rixte
Um, no, that's not what I said at all. You couldn't advertise it as unlimited, because there clearly *are* limits. You could advertise it as access though - it'd be a silly thing to do but you wouldn't be actually lying, because as you said - your house does have access. Not convenient access, but access.
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No more limited than the access implied in the ad. Silly or not ... it's still true.
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Originally Posted by rixte
It's the adjectives that get people into trouble.
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Just as often it's the lack of, or improper use of, those adjectives.
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Originally Posted by rixte
A better, imo, example would be if you joined a gym that was open 24 hours. You DO have 24 hour access to the gym - but it's not the gym's responsibility to pick you up and drive you there!
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Or, apparantly to tell you that the front door is locked at night, and you actually have to scale a wall and go in via a second story window.
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Originally Posted by rixte
With the Kindle, you have access to xyz amount of books - with that line, they're pitching the volume of works available for the Kindle, not the ease of accessibility. If they'd said 'instant' or 'immediate' in front of that, they sales point would be about the delivery method.
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Then, perhaps if they had used the word "available" rather than "access" the ad would have been just a bit more honest.