http://www.the-digital-reader.com/20...ts/#more-37157
Quote:
Hiptype is coming out of the shadows today, and they’re pitching themselves as the “Google Analytics for ebooks”. This start up has developed a new platform which will let publishers know virtually everything about your reading habits as well as personal details like your location, age, and income. Basically it’s going to let publishers know all the juicy details that Amazon, B&N, and Kobo have but don’t share.
Publishers can get the data by first signing up with Hiptype and adding a script to their ebooks before they’re released to distributors and ebookstores. Hiptype is offering a free script for publisher’s first ebook, and they’re charging a monthly fee of $20 to $100 for the various packages, with the higher prices offering greater detail on a larger number of readers.
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The Hiptype platform doesn’t work everywhere, and in fact it has only been stated to work in iBooks. It won’t work on the Kindle or the Nook platforms because the script involved is written in JavaScript. Neither the Kindle format nor Epub support JavaScript, and if that little bit of code won’t run then there’s no way for the info to get to Hiptypes servers (good).
But the platform is expected to expand beyond iBooks as more apps and devices add support for Epub3. Right now Epub3 support is limited to Readium and iBooks, though I do expect more apps to be released later this year.
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I wonder whether the Tools will be able to strip this type of script from a book? all the more reason to never turn on my wifi.