And it's not about becoming a monopoly in the ebook market.
Quote:
Analysis: Amazon spreads its digital content on multiple gadgets
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Alistair Barr Reuters
12:19 p.m. CDT, August 1, 2012
(Reuters) - Amazon.com Inc is trying to get its digital music and video on as many gadgets as possible as the world's largest Internet retailer replicates a strategy that paid off for its Kindle e-book business.
The theory is that if customers can play and watch Amazon music and video on all their existing devices, they are more likely to purchase the content from Amazon rather than competitors like Apple Inc's iTunes and Netflix.
The latest example of this emerged on Wednesday, when the company unveiled a new iPad app that lets customers stream and download Amazon videos on Apple dominant tablet computer.
Earlier this week, Amazon updated its Cloud Player digital music app and said it would soon be available on Roku Internet TV boxes and the Sonos home music streaming system. The app is already on Apple's iPhone and iPod Touch, Web browsers, smart phones and tablets running Google's Android and phones running Microsoft's Windows operating system.
Developers and analysts say Amazon is likely working on new mobile devices of its own. However, the company is also focused on getting its digital media apps installed on the massive base of gadgets that companies including Apple, Google and Samsung have already designed and sold.
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