Quote:
Originally Posted by Scott Nicholson
... The idea that readers chose the old bestseller list is hilarious--those things were printed weeks ahead of time, based on how many copies the publishers were shipping to stores...
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I always enjoyed the Shipped versus Sold thing.
Gold and Platinums work just the same (or fail to work)
One of my faves. "Sold, Shipped, What's the Diff? : About 2 million albums, in the case of 'The Lion King,' pointing up the disparity between industry's sales tally and SoundScan's."
http://articles.latimes.com/1995-01-...83_1_lion-king
I do love a good numerical on-paper success, smells like
victory marketing