The real question is: how much are people willing to pay for a tablet. If they are only willing to pay $150, then a Nexus 7 is not on the list. That is particularly true if the Edifi does what the person needs it to. Some people may also add value to the Edifi because of the "family-friendly" bit. Different people look at the value of a product in a different way. Just because you personally don't see the value, doesn't mean that everyone else agrees with you.