I feel for Morrison; it's never easy when your livelihood goes through a major change or gets eradicated. The new publishing business models will be radically different from those of the 20th century, and not everyone will be able to carry on as they once did.
But the article title is sensationalist and just plain wrong. There will always be a need for "professional writers," those employed by another party to write, and especially writers who know more about a particular field of expertise, or have access to the insiders in that field.
If the "advance salary" model of the major publishers is indeed going away... well, maybe that's a good thing. Personally, I'd say only a major publisher could convince a large segment of the population that "Tales from the Mall" could be “a really important step towards a literature of the 21st century.”
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