Quote:
Originally Posted by andrewburt
Depends how long you wait to drop the price, I suspect, and the inherent demand for the book. Print publishers know a popular title can start as a pricey hardback then go to paperback a year or more later; same basic idea. But some titles don't have the initial demand, so they start in paperback. So if an ebook is expected to have solid initial demand of people who are hot to read it, starting higher is sensible.
But if you have a lot of titles (i.e. if people can learn your pattern and "predict" what they think your pricing curve will be in the future), you might want to wait a while (a year+?) to drop the price for high-demand titles. (And maybe throw them off by sometimes raising the price too, so there's no pattern of always-going-lower to learn.)
(I'm still not convinced the price matters that much -- i.e., my experiences indicate that the value is inherent in the book, not the price -- in which case, staying higher is better.)
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Price matters to me. I've only ever bought about a dozen fiction hardbacks in my life. I just kept a notebook with the hardback publication date and started looking for it about a year later. I don't care how good it is. If I go through a book a day one day's entertainment is not worth $25 dollars. One day later I would need a new book anyway and I can't afford $25/day for the entire year so I might as well wait and buy what I can afford.