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Originally Posted by StoryEnthusiast
I'd like to speculate that if ebook prices were to drop to $0.99 per book, then price will become a non factor in people's purchase decision.
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Well, Sony tried 20p in the UK and Amazon price-matched so they at least know what that does. (Besides stir up hordes blaming Amazon for what Sony started.) Pundit hand-wringing:
http://www.guardian.co.uk/books/2012...-heavier-price
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But the thrill of a bargain soon gave way to post-purchase guilt. After all, there's no such thing as a cheap ebook. Seduced by predatory pricing, I had put selfish short-term gain over the long-term interests of civilisation: hastening the demise of bookshops and publishers.
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http://futurebook.net/content/squash-and-squeeze
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Had the promotion been confined to Sony that enthusiasm might seem justified. As it is, Amazon's price-matching widens the cut-price campaign to an audience already being trained to look for low prices. The impact on print sales has been palpable, particularly for the two front-list titles— Perfect People and The Stranger's Child—which have seen print sales fall off over the course of the e-book promotion. Four weeks ago Perfect People sold 19,000 copies in print, last week it sold 7,000. Less well-known titles such as Monday to Friday Man, Playground and Pretty Twisted have all seen print sales rise, but here we are talking about double-digit numbers, so the impact, while positive, has been minimal. Only Karl Pilkington's Idiot Abroad has seen any significant uplift: it sold 1,700 copies last week in print, compared with 900 in the weeks before.
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