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Originally Posted by QuantumIguana
It is hard to measure how many people buy a book without reading it. But sales are sales, even if it never gets read. Even if a book is cheap, I still read the sample. But I don't know which is typical, to buy books on impulse and not read them, or to only buy books when you're pretty sure they will get read.
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I agree, a sale is a sale. I was just picking on his argument that if you lower the price, sell more books and make the same money you're better off because you have more readers.
Quote:
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If an author can earn the same or greater income selling lower cost books, yet reach significantly more readers, then, drum roll please, it means the authors who are selling higher priced books through traditional publishers are at an extreme disadvantage to indie authors in terms of long term platform building. The lower-priced books are building author brand faster. Never mind that an indie author earns more per $2.99 unit sold ($1.80-$2.10) than a traditionally published author earns at $9.99 ($1.25-$1.75).
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I suspect that the lower price sales are impulse sales where the books aren't read for a long time (if ever). I don't have data to support it, just personal experience.