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I agree with Cyguy above. If there are two copies of a book available and one (a paperback) is 12.99, and the other is a teeny bit lower because it's "digital", and they are advertised as the same thing in an on line store, I am going to assume that the e-book is just as much a book as the paperback. Sometimes the e-book costs as much as the paperback.
However, if the paperback is the only object that gives me any rights, I'll borrow the e-copy from the library and buy the paperback. The paperback feels more like mine since I don't need a third-party's approval over what I can do with it - if I hate the book, I just give it to someone else... and no grey areas have even been blinked at.
It's one of the reasons I tend to flock to the freebies and the cheap e-books. A digital file, being merely a license to read something on my computer, is something I'll happily only pay a couple of dollars for. But not real-book prices. If I want to borrow a book, take me to the library.
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