Quote:
Originally Posted by ApK
There are few things wrong with what you're saying.
First, 20% is not everyone, so how you go from a 20% shift to the idea "the only reason people were buying Amazon" is a bit of mystery. At most, you might have wondered if "the only reason those 20% were buying from Amazon...." was price which is not all that unreasonable anyway. There are certainly people who complain about various aspects of Amazon, but might still have been lured only by the pull of the pocketbook.
Second, It is indeed possible that agency pricing might have succeeded in it's purported intent for some of that 20% in other ways besides price.
There are folks with Nooks and Kobos and other readers who shopped at Amazon, even though it meant some small inconvenience of stripping and converting the books, because they got better deals.
The loss of a price advantage may have gotten some of those folks to turn back to the convenience of their reader's integrated store.
So add in a few various factors like that and it's not hard to imagine the lion's share of a 20% shift, if not the whole thing.
ApK
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You're correct, I should have said I don't believe that 20% of the people purchasing from Amazon were doing so only based on price and they were so disgruntled with Amazon that they jumped ship with the first lifeboat. Especially when the lifeboat was significantly higher prices caused by agency pricing. I'm sorry it's not credible.