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I don't agree with Mark Coker's assumption that the authors are getting four times as many readers. I will impulse buy a $3 book that catches my interest but that doesn't mean I'll actually read it. I can only read so many books in a lifetime but I'll foolishly buy more then I can read if they're cheap enough. At some point I'll probably cut myself off though. I think the race to the lowest price to see how many sales you can generate is short term.
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