Quote:
Originally Posted by fjtorres
I won't argue with the *need* for advertising but since I haven't actually seen the BPHs do it I wasn't sure if it was fair to list it. Of course, I'm not a subscriber to the New Yorker or the NYT so I could just be missing out on hordes of highly valuable ads... 
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Yoiu are missing out on lots of advertising. I subscribe to The New York Review of Books, which is puboished 40 times a year, and every issue is packed with ads for books. That is how I often find new books.
Similarly, publishers have ads for books in magazines like
Smithsonian, The New Yorker, The New York Times Book Review, The New York Times Arts section,
Atlantic, American Heritage, and the list goes on. And these are only the magazines and newspapers to which I subscribe; it is fair to say that they advertise in other newspapers and magazines, too.